I have been leading the outsourced sales of GSS Group Hungary Kft. since May 2015.
Previously, I had spent 25 years in FMCG sales in the positions of commercial and marketing director at 4 multinational companies.
Based on the last 5 years, it has become clear that it is more cost-efficient and effective for the international and national companies wishing to sell their products in Hungary if, instead of their own employees, company fleet and administrative team, they work with an outsourced representative team that knows the characteristics of the country inside out and has a significant sales network.
Our FMCG area representative team works country-wide in the stores of both Hungarian and international chains. We deliberately compile the portfolio of the represented products. Our objective is to focus on quality instead of quantity, and we strive for an efficient and measurable cooperation.
Tasks we undertake:
the product representation of companies that pursue mainly KAM activity without a full area representative team
the product representation of companies that have their own representative team with few staff, but this representative work focuses on hypermarkets without reaching the supermarkets of the domestic chains.
ad hoc tasks that require a seasonal activity in the commercial units of the smallest domestic chains
continuous or periodical area-focused surveys, collection of market information
promotional activities, secondary placements, in-store work ensuring the implementation of the shelf image
How we work:
Outside store photo, GPS in order to continuously control the work of the representative
Suggesting, registering and on-the-spot printing of orders
Electronic forwarding of orders to regional warehouses
Assessment of distribution
Taking and forwarding shelf-image photos, maintaining the shelf stock, and supervising the shelf capacity
Displaying POS materials in the sales space
Tracking promotions, ensuring the stocks of the products on promotion
Forwarding in-store and regional stock information
Occasional price assessment for own and competing products
Online data provision
Representation in customer inquests, product presentations